The Team

Florence

Florence, our Head of Paid Search, brings years of hands on experience in performance marketing across the fast moving world of paid media. Paid Search is a lot more than “just Google Ads” these days, and Florence specialises in building structured, data led campaigns that turn search, social and display spend into measurable leads and sales.

She has managed campaigns for a wide range of businesses, from ambitious SMEs to established brands, and is known for combining sharp strategy with meticulous optimisation. Her core strength is performance based marketing, improving efficiency, increasing conversion rates, and scaling what works without wasting budget.

Roman

Roman supports Finsem’s clients with technical SEO and performance work, helping ensure websites are fast, crawlable, and structured in a way that search engines can understand.

He specialises in audits, indexation fixes, site architecture, Core Web Vitals improvements, and technical troubleshooting for complex sites in finance, insurance and fintech.

Roman is detail driven and focused on measurable improvements that support sustainable rankings.

Simon Gillmore

Simon is the founder of Finsem and a London based SEO specialist with over 20 years’ experience delivering SEO and search marketing for both his own projects and client websites.

He specialises in competitive, high trust sectors including financial services, insurance and fintech, where quality, credibility and long term performance matter.

Simon is known for a straightforward, results focused approach built on integrity, hard work and clear communication.