Simon Gillmore
Founder
simon.gillmore@finsem.co.uk
Simon is the founder of Finsem and a London-based search specialist with over 20 years’ experience in SEO and search marketing.
He focuses on competitive, high-trust sectors including financial services, insurance and fintech, and leads Finsem’s work on AI search.
Simon’s approach is straightforward: clear communication, hard work and no inflated promises.
Roman
Senior SEO Director
team@finsem.com
Roman leads technical SEO and performance work, making sure sites are fast, crawlable and structured so that search engines and AI systems can understand them.
He specialises in audits, indexation, site architecture, Core Web Vitals and structured data for complex finance, insurance and fintech sites.
Florence
Head of Paid Search
team@finsem.co.uk
Florence builds structured, data-led paid search campaigns and makes sure they work in step with organic.
Her focus is performance: improving efficiency and conversion rates and scaling what works, with search data that also informs the SEO and AI search plan.