SEO in finance is never “easy”, but 2026 is making the gap wider between sites that look credible and sites that look like marketing pages.
The biggest shift is not a new trick. It is that Google is getting better at rewarding real expertise, clear intent match, and trustworthy businesses, and it is getting harsher on content that feels generic or designed only to rank.
If you want Finsem.co.uk to grow in 2026, focus on the fundamentals that actually move rankings in high trust niches.
What is changing in 2026
- More answer style results and fewer easy clicks
Search results are more crowded. Users get more answers directly on the results page and on AI powered summaries. That means clicks are harder to win and you need to earn them with better positioning.
What you do:
- Build pages that make the click worth it with clear promises like pricing ranges, steps, checklists, templates, and examples
- Add strong meta titles and descriptions that reflect the real value of the page
- Structure content so it is easy to skim and still deep enough to trust
- Generic content is getting filtered out
In finance, insurance, and crypto, content that reads like a rewritten definition is less likely to rank well.
What you do:
- Write from experience. Use real scenarios, common client questions, and practical steps
- Include clear author information and your experience on every core page
- Publish fewer pieces but make them more useful
- Trust signals matter more than ever
Google and users look for signals that you are real, reachable, and credible.
What you do:
- Make your business details obvious. Address, phone, email, legal entity, and clear contact routes
- Add a short editorial policy and author bio
- Build a case study library with clear outcomes and process
- Add testimonials where possible
- Links still matter, but low quality links are riskier
The path to strong rankings in finance is still authority. The difference is that low effort link building is less effective and can create problems.
What you do:
- Focus on relevance and editorial quality
- Build fewer links, but from real sites that make sense for your niche
- Use mostly branded or natural anchors
What still works in 2026
- Pages that match intent
If someone searches “SEO for insurance brokers” they want a plan, proof, and a way to buy. If someone searches “how to rank a finance website” they want a guide and examples. Make sure your page gives them exactly that. - Topic clusters that prove you are specialist
A good 2026 content model is not “random blog posts”. It is clusters built around a niche.
Example clusters for Finsem:
- SEO for insurance brokers
- SEO for IFAs and wealth managers
- SEO for finance brokers and invoice finance
- SEO for fintech and SaaS
- SEO for iGaming and adult
Each cluster should have:
- one core page that sells the service
- 5 to 10 supporting articles that answer buyer questions
- a couple of case studies
- Technical cleanliness
Crawl waste and slow pages still hold sites back. You do not need perfection, but you do need a site that is easy to crawl, fast on mobile, and free of duplicated thin pages.
A simple 2026 plan for Finsem
Weeks 1 to 2
- Build or improve 3 core service pages for your best niches
- Add author bios, contact details, and credibility signals sitewide
- Set up Search Console, analytics, and conversion tracking
Weeks 3 to 6
- Publish 6 supporting posts that answer real buyer questions
- Create 2 case studies in a consistent format
- Improve internal linking so every post supports a money page
Weeks 7 to 12
- Build 3 to 8 quality mentions and links through partnerships, PR style outreach, and niche placements
- Update pages based on Search Console queries and conversion data
In 2026, you do not need hundreds of posts or hundreds of links. You need a credible site with clear intent match, real expertise, and a steady drip of authority signals.
Blog post 5: E-E-A-T for finance websites: how to look credible to Google and to buyers
Meta title: E-E-A-T for Finance SEO: A Simple Trust Checklist
Meta description: A practical E-E-A-T checklist for finance, insurance, fintech, and crypto sites to improve trust and rankings.
If you operate in finance, insurance, fintech, or crypto, trust is not optional. People do not buy from websites that feel anonymous, vague, or salesy. Google also tends to be cautious in high stakes categories.
E-E-A-T is simply a useful way to think about trust. Experience, expertise, authority, and trustworthiness. You do not need to overcomplicate it. You need to make your credibility obvious.
Here is a practical checklist you can implement on Finsem and on client websites.
Experience
Show that you have done the work, not just read about it.
- Add a short “how we do it” section on service pages
- Include process steps, timelines, and what the client receives
- Use examples and screenshots where possible, such as anonymised reports or results
Expertise
Make it clear who is behind the content.
- Add an author bio to every core article and service page
- Include your years of experience, location, and specialisms
- Link to a profile page that lists your background and services
Authority
Authority is partly reputation and partly signals that other websites recognise you.
- Publish case studies with outcomes and context
- Add testimonials and client logos if you can do so legitimately
- Get a small number of relevant mentions from industry sites, associations, podcasts, or partnerships
Trustworthiness
Trustworthiness is the easiest to improve and often the most neglected.
- Make contact details obvious and consistent
- Add a clear privacy policy and terms pages
- If you offer high risk services, be clear about what you do and do not guarantee
- Use plain language. Avoid hype, fake claims, and unrealistic promises
On page trust elements that convert
If you want more enquiries, trust elements should be near the call to action, not hidden on an about page.
Add near your enquiry form:
- “London, UK based”
- “20 years experience”
- “Clear reporting”
- “No long contracts”
- “Ethical approach”
Content trust signals that help rankings
Finance content performs better when it is structured and specific.
- Use headings that match real questions buyers ask
- Add FAQs that cover objections and next steps
- Link out to reputable sources where appropriate
- Keep the content updated, especially stats, prices, and policy changes
A simple E-E-A-T upgrade for Finsem
- Create an author page that explains who you are, what you do, and what industries you specialise in
- Add author boxes to all blog posts and case studies
- Build 3 service pages that include process, deliverables, and proof
- Publish 6 buyer focused posts that support those service pages
- Add 3 to 8 relevant mentions and links that make sense for your niche
If you want help implementing this across your site, Finsem can build the content structure, improve on page credibility, and run outreach that supports long term rankings without relying on volume or gimmicks.