Link building is one of the most misunderstood parts of SEO, especially in finance, fintech, and crypto. The market is full of people selling “high DA backlinks” with zero context, and businesses burn money on links that do not move rankings or, worse, create risk.
The goal is not to collect random links. The goal is to build a link profile that looks natural, is relevant to your niche, and aligns with how reputable brands get mentioned online.
Here is a practical approach.
Start with the reality: finance is hard mode
Finance and related categories are competitive and high trust. Google is cautious. Your content and your links need to support credibility.
If your site has:
- thin service pages
- unclear business information
- no author credibility
- poor technical health
then links alone will not save it. Fix the foundation first.
What a “good” link looks like in this space
A strong link is usually:
- from a real site with real readership
- topically relevant to your niche or audience
- placed in content that genuinely fits
- surrounded by context that supports your brand and topic
- likely to stay live long term
Metrics can be useful, but relevance and editorial quality matter more than chasing a single score.
The safest link sources for finance, fintech, and crypto
- Digital PR and commentary
If you can provide insight on markets, consumer behaviour, small business finance, security, or compliance, you can earn mentions from journalists and industry publications.
Even smaller wins count. A mention on a niche industry site can be more valuable than a generic blog link.
- Partnerships and integrations
Fintech and B2B finance companies often have partners: accountants, software platforms, payment providers, brokers, compliance firms.
Create partner pages, integration pages, and co authored content. These links are natural and scalable.
- Industry associations and membership listings
If you are a member of a recognised association or trade body, those listings can provide relevant citations and trust signals. - Events, awards, and sponsorships
Sponsoring an event or speaking at one often leads to a backlink. This is common in fintech and works well for local credibility too. - Resource pages and guides
Create a genuinely useful guide that others want to reference:
- “SME cashflow survival guide”
- “Invoice finance explained for first time users”
- “Crypto tax basics for UK investors”
- “KYC and AML checklist for startups”
Then outreach to relevant sites that maintain resource lists.
Guest posts can be fine, but only if done properly
Guest posts are not inherently bad. The risk comes from mass produced placements on low quality sites created primarily to sell links.
If you use guest posts:
- keep them niche relevant
- insist on real editorial standards
- avoid forced anchors and spammy language
- focus on thought leadership topics, not pure promotion
- keep link placement natural and minimal
A good guest post looks like a real contributor piece.
Link insertions: treat with caution
Link insertions can work, but they are riskier if they appear unnatural or are placed on sites that exist for link selling.
If you do them:
- choose pages that genuinely match the target page topic
- keep anchors branded or natural
- avoid high volume patterns
- prioritise quality over quantity
Anchor text: keep it natural
In finance niches, over optimised anchors stand out.
A healthy profile usually includes:
- branded anchors (your brand name)
- naked URLs (yourdomain.com)
- partial match phrases
- a small number of exact match anchors
If every link says “best business loan UK” you are asking for trouble.
What to avoid
- bulk link packages
- private blog networks
- spun content sites
- irrelevant sites that publish anything for a fee
- guarantees of rankings
- anything that looks like a repeatable footprint
If the pitch is “we can build 100 links this month” and they do not talk about relevance or editorial standards, walk away.
A simple link building plan you can run every month
Month 1: credibility assets
- improve core landing pages
- add author credibility and clear business details
- publish 2 high intent guides
Month 2: partner outreach
- list partners and integration opportunities
- publish one co authored piece
- secure 3 to 5 partner mentions
Month 3: PR style outreach
- create one data point or insight
- pitch journalists and niche publications
- secure 2 to 6 quality mentions
Then repeat, improving quality and staying consistent.
How Finsem can help
If you want link building that supports long term rankings, we focus on niche relevance, real placements, and transparent reporting. That includes manual outreach, content that reads like a credible finance brand, and a strategy that does not rely on volume or gimmicks.
If you want, tell me the main niche you want Finsem to target first (insurance, SME finance, fintech, crypto) and I will outline 10 blog topics plus a simple content and outreach plan to match.